Today’s PSFK featured Walgreen’s using TaskRabbit to deliver cold medicine to customers.
Good. But not great. By using Jelly, Walgreen’s (or any other similarly situated brand) should be able to field requests and deliver on them. Jelly’s next logical move would be a way to “lock in” the fulfillment of a request between two parties by incorporate some sort of compensation scheme.
Maybe we should look for a tie-up of TaskRabbit and Jelly by Square to create an instant mobile-driven crowd-sourced fulfillment service?
Edited 13 January 2014
But wait…now there’s Google!
Specifically, Google now has a service called “Google Helpouts” that promises “real help from real people in real time.” According to iMedia Connection, “to provide the brainpower behind Helpouts, Google has gathered more than 1,000 experts in the fields of arts and music, computers and electronics, cooking, education and careers, fashion and beauty, fitness and nutrition, health, and home and garden.”
Yep. Even Google wants to help you out. But it’s not completely free. Some of the trained experts do charge, as much as $60 for a 30 minute consultation to resolve conflict between people (or you can go $2.50/minute if you aren’t really all that angry…).
The growth of crowdsourcing what is, in effect, customer service, continues to grow. We have already seen how Amazon – a retailer – is using it. We can now see that other non-retail organizations are getting in the game.
All for the sake of accumulating consumer data.
More to come on this for certain…