
Our fascination was part for the craft of the imitation, and part for the shock value of what was being said. Or done.
Today we have the parody Twitter account. Because there’s no barrier to entry to create a parody Twitter account (read: No Skill Needed At All), there is a much wider range of “content” to choose from. This means there is also a much wider range of potential threat to brands of all types, from celebrities to companies’ flagship products to those we elect to public office.
Or are they threats? Can a brand of any kind be lifted by the same rising tides of the public’s awareness of the parody? Put another way, with the immediate reach and transience of Twitter, is there truly such a thing as bad publicity from a fake Twitter account?
More to follow.
One Comment
[…] Run a secondary Twitter feed that is guest-curated by a celebrity with edgy, comic timing to react to specific happenings connected with major events. This feels like what Oreo Cookies did with the Superbowl, but instead of delivering company-created content, the comments are closer to the consumer and less about the brand. Just like the impressionist, it’s what we wish the brand would say. […]