or, “‘RFPs’ Should Stand For ‘ReFlection Please, Suckers!’“
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The increasing extensibility we’re seeing with online video is, as Martha would say, “a good thing.”.
Wait, you’re thinking, there’s been online video forever, dude…
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Hmmm…Ben Malbon comes by his opinions honestly. As Director of Strategy at Google Creative Lab, New York (and in a previous life was Executive Director of Innovation at BBH New York, & one of the two founders of BBH Labs, he knows a thing or 12 about what agency innovation means.
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