3 Tips for Better UGC In A Mobile World

‘Stories are the currency of conversation.’

When Jonah Berger, professor of marketing at the Wharton School of the University of Pennsylvania, made that observation he cut to the heart of what makes user-generated content attractive to brands, retailers, and consumers alike: the authenticity of unsolicited peer-level feedback cuts through the barriers consumers put between their purchasing decisions and the brand’s interest in influencing them.
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