Scale. It’s all anyone who is a pundit on the Internet cares about. But the stuff that really matters isn’t measured in billions. It happens one at a time, whether that’s square feet, a task, a ride, or a song download.

Add to the many articles written about one-to-one outsourcing of things that need to get done, about people couch-surfing their ways across the land, and Uber, this from PSFK about a web site that matches vacant commercial space with pop-up concepts in need of a venue. It’s called Spacified, and it represents what the web does best: make a market, whether for a job, a ride, and even love.

It bears mentioning that, apparently against the tide, the idea originates from France.

The article notes that, like all things, adoption takes time:

Perhaps unsurprisingly, demand is outstripping supply in those locations explored thus far, but slowly property owners are warming to the rise of stores-within-stores, kitchen workshops that can generate additional revenue from a space, and some very unconventional uses for shopping malls. An Indiegogo-funded Pop-up guide will list all the pop-up spaces within cities and offer opportunities for engagement.

But it is only a matter of time, right PointInside?

Editor’s Note: I saw this on FastCompany about 3 days after publication and it seems to further support the thesis. It’s about a company called Decluttr, they buy your stuff – almost ANYTHING – and then sell it back to others. One item at a time. And they make money. But, more importantly, they make a market. It’s a brilliant article written by the equally brilliant Jason Fifer.