About

Changing How People See Commerce

This is not about retail. It’s about human behavior.

Future Shopping began life in 2003 under the domain “culturalexception.com” as a sleepy music and culture blog put out in frequent but irregular bursts by a web strategist/developer. A fortuitous meeting in 2009 with a magazine editor in an airport lounge resulted in an article about how big brands could learn a thing or two from indie musicians on how to use social media more effectively.